The final website provided a fully realized, visually cohesive representation of Annie’s personal brand. Navigation was streamlined to guide visitors effortlessly toward her blog, YouTube channel, and curated resources. The site was built with a scalable structure to support future content expansion, and clear calls-to-action combined with an intuitive layout enhanced overall user engagement. Beyond visual design, I contributed hands-on to the build using HTML, CSS, and Shopify’s Liquid, customizing templates and responsive layouts to ensure the final site matched the intended user experience.
The project improved the client and user experience by creating an intuitive site structure, modular CMS layout, and clear content hierarchy. Annie was able to manage and update content independently, though some features were underutilized dur to time constraints.
The project improved the client and user experience by creating an intuitive site structure, modular CMS layout, and clear content hierarchy. Annie was able to manage and update content independently, though some features were underutilized due to time constraints. Key takeaway: Design solutions are most effective when paired with clear onboarding and training; the project demonstrates the importance of balancing innovation with practical usability. The visual design reinforced her personal brand, creating a cohesive and engaging digital presence aligned with her growth goals.
